BUNDY RUM & NRL
SHARE THE SPIRIT
Design / Layout
Off the back of the “Unmistakably Ours” campaign and supporting the NRL, a suite of below-the-line creative was made to “Share The Spirit Of The Game”. The focus was put on a shared experience both of Bundaberg Rum and the NRL – whether at the pub or at home with a group of mates. It was always about sharing the spirit (even if your team gets thrashed).
For the scene shots each one was crafted with the headline to create something witty and memorable to Bundy and NRL fans alike. The suite showed it doesn’t matter if you're out or at home, Bundy helps you share the spirit. The collateral run across pubs and in various liquor outlets, from posters and displays in-stores to TV surrounds to table displays in pubs.
